Eddie brings over three decades of experience in marketing and business development. He is a creative force for the company and a leader in building strategic alliances for NC Digital.

Eddie has worked on many significant advertising campaigns for corporations, such as Chevron, Coca Cola, Burger King, RJ Reynolds Nabisco, Royal Caribbean, BMW, the US Government, Hilton Hotels, Coors Beer, Lucent Technologies/Cisco, and many more.

For Burger King, Eddie developed the Kids Club Promotions concept and worked with the American Zoological Society. This was an initiative involving zoos throughout the country, which resulted in the trading of 234 million animal cards and the distribution of 16 million albums. In 1994, the “Save the Animals” national campaign won the award for Best Educational Program of the Year.

Eddie was the mastermind behind “The Coors Beer Sunchaser Around the World Flight” on the Concorde aircraft, an aviation event that broke the Guinness World Record and won the Promo Magazine 1995 Top Marketing Global Promotion Award.

For Chevron, Eddie launched their Lubricants Division in Latin America and drove the largest lubricant promotion “Hacia el Futuro” for their Delo Oils brand in the region.

When websites and e-commerce were just starting to gain traction, Eddie worked with Latin artists to develop their influence and celebrity status. He helped launch Sofia Vergara and developed the first ever Latin celebrity website, www.sofiavergara.com and e-commerce initiative with her calendar.

In a collaboration with MSC Cruises and Puerto Rico Tourism Company, Eddie brought the first ever travel-related direct-response campaign to QVC with the launching of the first thematic cruise for the cruise line. This initiative resulted in the cruise selling out in hours.

Eddie is a founding member and sits on the executive board as Treasurer of the Miami Symphony Orchestra for which he has worked relentlessly to reshape it and expose it to a greater variety of audience demographics and sponsors.

Eddie is additionally co-founder of Hispanic Friends of Israel, a non-profit organization with the mission of galvanizing support and investment from the Hispanic non-Jewish community for the State of Israel through Israel Bonds.

Eddie was an All-American squash player and Junior National Champion at Fordham University.

Mickey brings 30+ years of leadership experience in government, public service, tourism, hospitality, business development and marketing.

In 2008, he founded Mabudeg Corp, and has since managed it as a marketing and business development group consisting of top-level executives with extensive expertise in tourism, hospitality, business development, digital marketing, planning, and federal affairs.

As a community leader in Puerto Rico, Mickey is currently appointed Chairperson of the local government committee of the Chamber of Commerce. He is also the National League of Cities representative for Puerto Rico, a member of the Commissioner of Mayors for North America, Canada and Mexico, the Puerto Rico representative for the International County – City Management Association (ICMA), and the Technical Secretary for the Latin American Federation of Cities, Municipalities and Associations (FLACMA). For the tourism industry, he serves on the Advisory Committees for the Destination and Marketing Organization (DMO) and Puerto Rico’s Tourism Council and Business.

Mickey worked for the government of Puerto Rico for more than 20 years in training and developing experiences in security, municipalism, infrastructure, business development, marketing, event development, and public administration. While in public service, he served as Executive Director for the Earthquake, as well as the Traffic Safety Commission. In the Senate of Puerto Rico, he served on the Municipal Reform Commission and Public Corporations.

Other positions Mickey held for the government of Puerto Rico include Director of Administration of the Highway and Transportation Authority, Executive Director of Municipal enterprises of the Cities of San Juan and Carolina, Deputy Director of the Port Authority, Deputy Vice Minister of the Tourism Company, and Deputy Secretary of Economic Development.

Some of the special projects he has managed include: Development of Non-Structural Risk Security Plan for the Government of Puerto Rico, establishment of the Protective Seat Program in the Fire Department, administration of municipal enterprises in Carolina and San Juan, which included the development, remodeling, and administration of the Market Square of Rio Piedras, Santurce Market Square, Roberto Clemente Coliseum, and Hiram Bithorn Baseball Stadium, among other developments.

Mickey graduated from the University of Puerto Rico (UPR), and completed graduate courses at both UPR and Vanderbilt University in Tennessee.

Roberto (Bob) Oliva is a business development executive with broad experience in all aspects of media, advertising and sales management. Having spent years honing his skills in television (Spanish International Network, NBC and ABC), print (The Tribune Company and The Miami Herald), Radio (The Tichenor Group) and lastly digital (Yupi-MSN). He brings extensive experience in sales development, network consulting and product positioning.

A strong background in early-stage media startups as well as projects “on the second development phase”, Bob has developed numerous strategic business development programs for events, media and communication companies in the US and Latin America.

He is also an active participant and promoter of numerous high level conferences and seminars in the US and Latin America including The Miami Herald’s Americas Conference and Portada Latin America’s Conference.

Sallie Anne brings over two decades of experience working on both the agency and client sides of the business. Before joining NC Digital, she served as the Marketing/Communications Head of a wealth management division of Citi Latin America. She also completed stints with Citibank in New York, spearheading Hispanic and diversity marketing efforts across the U.S., and with SunTrust Bank in Miami where she managed public relations and community outreach initiatives.